Dr. Bronner’s has brought a law suit against some major companies. The crux of the matter is terminology such as natural and organic. What exactly do those terms mean legally? Most people use the terms interchangeably, but they don’t mean the same thing. As people smarten up and start ridding themselves of the chemicals, many companies want in on a piece of the natural products pie, i.e. Chlorox buying Burt’s Bees. Of course I have an opinion, but let’s take a look at what the natural products sphere is saying–
The Organic Beauty Expert weighs in saying, “Dude, come on. You bullied the USDA into using their stamp without them changing policies to specifically address personal care products and now you think a lawsuit will change the beauty marketing industry?”
Name any traditional cosmetics company you can think of, and they probably have a natural line. Well, oleander is natural, but it will kill you deader than a door knob if you ingest it. Terminology means squat, and now I’m finding out labels can be useless.
Check out Mike Adams’ take on the situation, Dr. Bronner’s Magic Soaps Sues Estee Lauder and Others Over “Organic Cheater” Labeling
Finally, listen to this
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of the Organic Consumers Association’s press conference announcing the finding of 1,4-Dioxane in fifty different natural or healthy consumer care products. Features Ronnie Cummins and David Steinman.
Bravo Dr Bronner for too long, big business has ripped natural off to make unnatural and claim natural for the sake of their bottomline.
Tonie’s last blog post..Aloeride Helps Your Immune System
The cosmetics industry needs better regulations on the fanciful claims that are made – including calling everything natural and organic. So if Dr. Bronner’s can bring more awareness to this with a lawsuit – yay.